COLUMBUS, Ga. (Sept. 23, 2019) – Leading active lifestyle brand Salt Life will introduce its Summer 2020 product line at the Hawaii Sales Representatives Association Fall Extravaganza in Honolulu, Hawaii on September 23-24. The Fall Extravaganza will be held at the Hilton Waikiki Beach Hotel. You can find Salt Life in Booth 6. For more information, click here

The Salt Life brand continues to expand its consumer reach through new opportunities such as its recently opened retail stores in the Daytona Beach and Tampa markets as well as its first mall location in Orlando, Florida. A new Key West store will be opening later this Fall. 

In addition to Salt Life’s growing retail presence, Salt Life’s sunglasses line previously garnered national attention with the support of fishing legend and Emmy-nominated television host Peter Miller, who wears Salt Life sunglasses on his fishing program “Uncharted Waters” on the Discovery Channel. Miller joins fellow Salt Life team members Captain Jimmy Nelson, Luiza Barros, and others who “Sea Clearly” with Salt Life sunglasses. For more information about Team Salt Life, visit

Hilton Waikiki Beach Hotel
3rd Floor Ballroom
2500 Kuhio Avenue in Waikiki

About Salt Life:

Salt Life is an authentic and aspirational lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships. Learn more about Team Salt Life here. Salt Life is the preferred lifestyle brand of outdoor and fishing legends such as Peter Miller, Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman, Erin Osborne and more. The brand is also visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events and Salt Life’s popular YouTube channel.

From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California, Columbus, Georgia, and Daytona Beach, Tampa, and Orlando, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago. The Salt Life brand is committed to supporting conservation efforts by contributing to various organizations through Salt Life Gives Back. Learn more here.

Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life’s corporate office is located in Columbus, Georgia and its distribution center is located to Fayetteville, North Carolina. 

About Delta Apparel, Inc.:

Delta Apparel, Inc., along with its operating subsidiaries, Salt Life, LLC, M. J. Soffe, LLC, and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of core activewear and lifestyle apparel and related accessory products. The Company specializes in selling casual and athletic products through a variety of distribution channels and distribution tiers, including department stores, mid and mass channels, e-retailers, sporting goods and outdoor retailers, independent and specialty stores, and the U.S. military. The Company’s products are also made available direct-to-consumer at its branded retail stores and on its websites at and  The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,300 people worldwide. Additional information about the company is available at