Salt Life announces partnership with SwimUSA for unique line of swimwear
COLUMBUS, GA (May 31, 2018) – Salt Life, one of today’s leading lifestyle brands, announces a partnership with SwimUSA for the brand’s first-ever ladies’ swimwear line. The Spring 2019 line will debut at the preeminent 36th Annual SwimShow scheduled for July 14-17 in Miami, Florida. The new line joins Salt Life’s popular men’s swimwear, ladies’, men’s and children’s apparel, and headwear lines, as well as the signature Salt Life optics line. For further information visit Salt Life.
Each piece of swimwear is designed with style and fit in mind. Well-structured, solid support suits give the Salt Life lady styles that don’t hide the body – they do it proud. The product line offers athletic and fashion at the same time, while also infusing key elements of today’s trends with a classic feel. To view a selection of the new line check out the gallery HERE.
Salt Life team member Erin Osborne says, “I am thrilled that Salt Life is introducing a line of suits that feel great, fit great and provide comfort while I am doing what I love to do – being in the water whenever and wherever I can. The quality of this brand is why I am a team member and I am delighted that this is happening. I have no doubt that the new line will be as big a hit with the Salt Life customer as it is for us team members.”
Jeff Stillwell, Salt Life’s President, states, “It is the perfect time to expand our line to include ladies’ swimwear. Salt Life is experiencing huge growth as we continue to expand our footprint from coast-to-coast. We also are seeing online sales skyrocket with our popular board shorts and other apparel offerings. The addition of a unique line of quality swimwear for ladies rounds out our brand offering. The line is a partnership with SwimUSA and we are looking forward to unveiling it at the Swim Show in July.”
SwimUSA principal Jack Waldman adds, “SwimUSA is excited to announce our new partnership with Salt Life and looks forward to premiering the inaugural collection at the Miami SwimShow. Salt Life’s incredibly loyal community and passion for living the ocean lifestyle make our collaboration on women’s swimwear a natural fit. As an industry leader offering trend-right swimwear for all ages and lifestyles, SwimUSA continuously explores opportunities to expand our brand and product portfolio. We’re so proud to partner with Salt Life on the next great addition to the swim landscape.”
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/). The brand is visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events, the Netflix series “Bloodline,” and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at https://www.saltlife.com/ and at Salt Life’s various branded retail stores, including recently opened locations in San Clemente and Huntington Beach, California, and Columbus, Georgia. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life’s corporate office is located in Columbus, Georgia, and its distribution center was recently relocated to Fayetteville, North Carolina.
About Delta Apparel, Inc.:
Delta Apparel, Inc., along with its operating subsidiaries, M.J. Soffe, LLC, Salt Life, LLC and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, www.coastapparel.com and www.deltaapparel.com. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,500 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
About SWIM USA:
SWIM USA is a premier partner for branded, licensed and private label swimwear to almost every retail destination in the country, spanning all price points, demographics and channels of distribution. SWIM USA is known as an industry leader for modern misses, contemporary, juniors’, men’s and children’s swimwear. The company attributes its success to industry leading expertise in design, fit, pattern-making, merchandising, research and development, innovation, sourcing, quality assurance, marketing, and most of all, incredibly long-standing partnerships.