MODESTO, CA — July 13, 2018 — Sherpa Adventure Gear is thrilled to be selling the Yatra Everyday Pack from its new collection at Outdoor Retailer Summer Market. All of the funds received from the sale of the packs will be donated to Big City Mountaineers (BCM), a nonprofit mentoring under-resourced youth outdoors through transformative wilderness mentoring experiences.
Launching to the public in August, a limited supply of Sherpa’s new Yatra Everyday Pack will be available for $20 each [MSRP $59], at the Sherpa Adventure Gear booth, 36097-UL, at 4pm MT on Wednesday, July 25th. The entirety of the funds received from each pack sale will go directly to BCM. Additionally, five (5) packs sold at the show will randomly include a code good for $300 worth of Sherpa gear on sherpaadventuregear.com.
“Giving back to Big City Mountaineers and their goal to leave a lasting impact on the lives of under-resourced youth directly aligns with our values and work educating and empowering Nepali students with our Sherpa Adventure Gear Fund. To put it simply, it’s what we’re about,” says Tsedo Sherpa-Ednalino Sherpa’s COO. “And we’re really excited about the launch of our Yatra Collection this fall. These packs are designed for the journey we take everyday, whether that’s to school, to work, exploring the outdoors or traveling to another country.”
“I’ve known Sherpa Adventure Gear since Tashi first started making his high-quality gear in Kathmandu,” says Doug Sandok, Big City Mountaineers Corporate Relations Director. “It’s really exciting to be able to do something with Sherpa that is going to make a difference in kids’ lives here in the US. I know Sherpa has always had a strong component of giving back to the communities that have supported it, and making a difference in peoples’ lives, beyond making quality gear and apparel. We are so excited to combine forces at this summer’s Outdoor Retailer show to make a meaningful difference in young peoples’ lives.”
- Main Fabric: 305d CORDURA® 100% polyester with DWR finish
- Lining: 200d 100% polyester
- Size: 20.5” H (Open) x 10.5” W x 4.25” D x 10L
- Padded, fleece lined laptop sleeve, with side-entry zipper for easy access
- Himalayan inspired printed taffeta liner and trims
- Two large external pockets for easy access to charging cords or other essentials
- Ventilating AirMesh backed shoulder straps
Please find all of Sherpa’s new Yatra Collection photos in our Media Kit. For more information on Sherpa Adventure Gear’s partnership with Big City Mountaineers, please contact Amanda Goad at firstname.lastname@example.org. RSVP to the limited supply sale on Facebook.
Opportunities to learn more about Sherpa include the When Women Lead: Part 3 panel at The Camp on Wednesday July 25th at 1:30pm, featuring Pema Chamatsang-Sherpa, Sherpa Category Manager and daughter of Sherpa founder, Tashi Sherpa.
About Sherpa Adventure Gear
In the highest reaches of the Himalayas, the Sherpa people lead the world in mountaineering with warmth, grace and good humor. Tashi Sherpa—upon discovering that his uncle was on Sir Edmund Hillary’s celebrated 1953 expedition to the summit of Everest—founded Sherpa Adventure Gear in 2003 in this spirit, to honor his people by creating the best quality outdoor and lifestyle apparel and accessories that fully represent the region and the heritage found there. The company employs hundreds of individuals in Nepal, creating safe and sustainable employment opportunities for its people. A portion of every sale benefits the empowerment and education of children throughout the region through the Sherpa Adventure Gear Fund. Sherpa Adventure Gear based in Modesto, CA is a wholly-owned subsidiary of Innov8 Partners, LLC and distributes its products through specialty outdoor retailers worldwide. For more information, visit sherpaadventuregear.com.
About Big City Mountaineers
Big City Mountaineers (BCM) instills critical life skills in over 2,000 under-served young people each year by getting them outdoors with volunteer mentors for life-changing wilderness experiences. BCM’s unique model of 1:1 mentoring is proven to develop integrity, responsibility, improve communication skills and decision-making abilities in youth from risk-filled environments through a nationally recognized developmental analysis tool. Youth who develop these skills alongside caring mentors are more likely to stay in school and avoid drugs, gangs, and violence. To learn more, please visit bigcitymountaineers.org.