Shoot Like A Girl has released its fourth quarter report for 2021, wrapping up a year of successful business initiatives, event growth, and completing a year filled with travel, hosted events, and reconnection with the outdoors. Shoot Like A Girl facilitated three events and hosted nearly 500 women and their friends and families at the mobile range. The team travelled to New Mexico, Texas, and North Carolina introducing women and their families to shooting sports, allowing the Shoot Like A Girl team to empower more guests in new cities and share their passions. The full report is available online.
“The fourth quarter was one for the books,” said Karen Butler, Founder and President of Shoot Like A Girl. “We travelled through the beautiful states of New Mexico, Texas, and North Carolina and hosted a pheasant hunt in Kansas and a duck hunt in Texas. With each event creating their own special memories, we were fortunate to wrap up 2021 by delivering our message of safety and confidence that comes with shooting sports. We love seeing the miles and hours put into our work coming to fruition.”
Empowering Women in 2021
During the fourth quarter, 430 women participated in Shoot Like A Girls’ experiences and were introduced to pistol, rifle and bow skills and safety during the Home of the Brave Tour. Making stops at Cabela’s and Bass Pro Shops in Katy, Texas; Albuquerque, New Mexico; and Concord, North Carolina, the mobile range traveled more than 2,100 miles in a few short months and reached a total of 2,815 guests in 2021.
In addition to mobile range stops, two partnership hunts with Beretta were held in Kansas and Texas. These hunts provide an introduction to women who wish to hunt but haven’t and break down barriers to entry. Shoot Like A Girl’s staff hosts guided, empowering trips filled with encouragement to allow women to gain experience and confidence during their first hunting adventure.
Fourth Quarter Highlights
After reaching out to guests from the fourth quarter, Shoot Like A Girl was proud to see the positive impact they’ve continued to make on guests. Of the attendees polled, 14% purchased one or more firearms in the three weeks post their experiences with the mobile range, 18% committed to purchasing a firearm in the next six months, and 33% of attendees committed to purchasing a firearm. Pistol sales are the most popular among Shoot Like A Girl guests, with 73% committed to purchasing a pistol. An overwhelming number of guests committed to making these purchases for home defense, target, shooting, and personal defense. More insights and statistics, including numbers from the archery experience, can be found in the full report.
During the Shoot Like A Girl mobile range experiences, it was found that 61% of attendees arrived with a positive attitude toward firearms, and an additional 39% of guests left with an improved attitude or opinion on firearms. Because of the Shoot Like A Girl experience, 29% of guests recruited others to try shooting sports since their visit.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl® is committed to growing the number of women and their families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer, utilizing InVeris Training Solutions state-of-the-art military grade firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Bushnell, TrueTimber, Walker’s, Black Rifle Coffee Company, Federal Ammunition, InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Mossberg, UMAREX, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG, Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Hoppe’s, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, S & S Outdoors, The WON, Archery 360, and Bowhunting 360.