ATHENS, Ala. – November 10, 2020 – Shoot Like A Girl has released its third quarter report for the 2020 calendar year, announcing a robust tour schedule with impactful results in spite of current events. An extremely diverse group of women in age, ethnicity, political point of view and economic level experienced the Shoot Like A Girl mobile range event at eight locations in six states, and hundreds of thousands received valuable educational content through social media campaigns. Shoot Like A Girl traveled over 4,000 miles to introduce more than 700 women to the shooting sports this quarter. The full report is available online.
“Shoot Like A Girl continues to be the trusted and inspirational resource for women through on-site events, Facebook Live presentations, email newsletters and social media content,” said Karen Butler, Founder and President of Shoot Like A Girl. “We’re extremely proud to report that we continue to have a positive impact on firearms sales. In this quarter, 76% of respondents purchased or committed to purchasing one or more firearms. Applied to our 711 attendees, the Shoot Like A Girl experience is estimated to net over 540 firearms sales in this quarter alone.”
Reaching More Women
This quarter, Shoot Like A Girl continued to produce Facebook Live sessions every Tuesday at 9 a.m. central time. These 15 to 30-minute sessions covered a wide range of topics, including GLOCK Shooting Sports Foundation, Walther’s Video Series, Julie Golob and Firearm Safety, Home Protection Plans, Rocky Mountain Elk Foundation, Sabre Pepper Spray, Children’s Outdoor Adventure Books, Bowhunting, and more. Social media analytics report over 1.5 million impressions with just under 100 thousand engagements across Facebook and Instagram pages.
During the third quarter, one-third of participants stated that they had recruited others to try the shooting sports after visiting Shoot Like A Girl. Over half of the participants already had a positive attitude towards firearms, and after attending a Shoot Like A Girl event, another 46% improved their attitude on firearms. Additionally, Shoot Like A Girl identifies potential new hunters with 31% of the participants reporting they did not hunt but wanted to.
“I read a recent study that suggested that, into at least 2021, companies will have to take the tradeshow to the customer, and I instantly thought of Shoot Like A Girl,” stated Nathan Engelking, Executive Vice President of Marketing for MTC Holsters, LLC. “The Shoot Like A Girl team has been putting this into practice since 2008, and in our current social and political environment, it’s more relevant than ever. In many cases, women who attend a Shoot Like A Girl event are being given the opportunity to learn about the shooting sports without traveling outside their city.”
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl is committed to growing the number of women who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl trailer, with a state-of-the-art firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including GLOCK, Bass Pro Shops, Cabela’s, Ruger, Beretta, Colt, Magpul, Bushnell, Savage, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, TrueTimber, Walker’s, Birchwood Casey, Mossberg, Lyman, CrossBreed Holsters, Thermacell, Black Rifle Coffee Company, GTM, SABRE, Archery 360, Bow Hunting 360, SOG, Women’s Outdoor News, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Hoppes, Federal Premium Ammunition, Mathews, Hoyt, S & S Outdoors, ALPS OutdoorZ, Lacrosse Footwear and Upper Canyon Outfitters.