Sportsmen Mentor Young Hunters, Recreational Shooter

FERNANDINA BEACH, FL. -As conservation organizations and wildlife agencies look to foster programs designed to grow the next generation of sportsmen by mentoring new hunters and recreational shooters, some interesting numbers on current efforts have emerged via and This online survey of active hunters and shooters, conducted by Southwick Associates, revealed 34 percent of active hunters and 43 percent of active recreational shooters have taken at least one child hunting or shooting in the past 12 months.

At least 17 percent of those who mentored children took more than one in that same timeframe. On the shooting side, 26 percent took more than one child. As one would expect, most of the youth being mentored were the children or the grandchildren of the person teaching them, but certainly not all of them were.

The relationship to the mentor was as follows:

Relationship                                                                Hunter/Shooter Percentage

Son or Daughter                                                                          50% / 47%

Grandchild                                                                                   33% / 36%

Niece, Nephew or Other Relative                                                12% / 12%

Unrelated Young Person                                                              26% / 27%

Part of Scouts, Church Group or Other Youth Activity                 3% / 7%

“Mentors and mentoring programs are the best way to grow the next generation of sportsmen, and it’s encouraging to see this role carried out by many hunters and recreational shooting enthusiasts,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at, and/or

To help continually improve, protect and advance hunting, shooting and other outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the bi-monthly surveys at, and/or Every other month, participants who complete the surveys are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven reputation for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels. Visit for more information.