Styrka Optics Welcomes Proactive Sales As It’s New Sales Rep For Northeastern States

Eagan, MN (April 9, 2019) Proactive Sales is Styrka Optics’ newest sales representative group and will provide sales coverage for the Styrka line up across the Northeastern United States.

“We did our research, and there wasn’t another company in the region with the level of experience in the shooting sports industry that we found at Proactive Sales,” said Brad Gross, Styrka’s national sales manager. “The staff at Proactive Sales have worked in many facets of the shooting sports. Of course, they are first-rate at sales–but they truly understand the consumer, too. That’s key to connecting with dealers, because the Proactive staff know what dealers actually want and need to succeed.”

For example, Proactive Sales President Craig Fijalkovic has nearly 20 years of experience working in the hunting, shooting, and outdoor industry. He’s had notable successes in all phases of the industry. Fijalkovic’s career began as a manager at Dick’s Sporting Goods in Pittsburgh, Pennsylvania. He then spent four years with an independent buying group as a buyer/manager. Since joining Proactive Sales, he’s used his considerable industry background to develop long lasting relationships with all key distributors, chain stores, and dealers throughout the Proactive territory.

Gross added, “Craig and his dedicated team at Proactive Sales will be great representatives for the Styrka line and will increase our exposure throughout the Northeastern United States. Hunters and recreational shooters will discover that Styrka optics are not only high quality but very affordable.”

Styrka optics are designed and made with the hunter in mind–and that means they are ready for the field! All optics are covered by the “Styrka Pride” warranty. If you ever have a problem, your Styrka optic will be fixed or replaced. Forever. Plus, once a year, you can send back your optics and the company will clean and tune it as needed, all on Styrka’s tab.

Launched in 2015, Styrka offers a dynamic line up of hunting scopes, binoculars, red dots and spotting scopes. The Styrka philosophy is simple but non-negotiable:  make high quality optics at affordable prices; always tell your customers the truth about what optics can and can’t do; and, stand behind your products 100-percent, forever. Styrka Pride. Styrka Strong.

For more information, please visit

WWW.STYRKASTRONG.COM