First Lite Sponsors the National Deer Association Through “Camo for Conservation”

The National Deer Association (NDA) is pleased to welcome First Lite as its newest corporate sponsor and preferred apparel sponsor. Additionally, through their “Camo for Conservation” initiative, First Lite is committing a portion of all proceeds from sales of their new Specter whitetail camo pattern to NDA’s mission. “First Lite is proud to launch Camo… Continue reading First Lite Sponsors the National Deer Association Through “Camo for Conservation”

FIRST LITE INTRODUCES NEW ‘SPECTER’ WHITETAIL-SPECIFIC CAMOUFLAGE PATTERN

Ketchum, ID (November 2, 2020) First Lite, a brand synonymous with premium gear, design innovation, and active conservation today launched its new Specter whitetail deer specific camouflage pattern. An innovation years in the making, Specter was built off the scientific foundation of how whitetail see and the environments in which they are hunted. First Lite… Continue reading FIRST LITE INTRODUCES NEW ‘SPECTER’ WHITETAIL-SPECIFIC CAMOUFLAGE PATTERN

Outdoors Businesses Unite to Urge Passage of Great American Outdoors Act; House Schedules Vote

In letter to House leadership, coalition of outdoors companies says bill‘will stimulate our economy at a time when our country needs it most’ MISSOULA, Mont. – A broad coalition of outdoors-focused businesses is urging the U.S. House of Representatives to pass the Great American Outdoors Act, bipartisan legislation being called a “once in a generation”… Continue reading Outdoors Businesses Unite to Urge Passage of Great American Outdoors Act; House Schedules Vote

GoWild Unveils Alternative to Facebook Groups for Outdoor Brands

LAS VEGAS—While mainstream social media platforms throttle outdoors and firearms content, one social media company is expanding its functionality for hunters, shooters and outdoor brands. GoWild, a social platform built by outdoor enthusiasts for outdoor enthusiasts, unveiled plans for customizable forums for both members and brands at the hunting and shooting industry’s largest trade event,… Continue reading GoWild Unveils Alternative to Facebook Groups for Outdoor Brands

FIRST LITE NAMES COMPANY VETERAN ROSS COPPERMAN NEW PRESIDENT

Ketchum, ID (January 8, 2020) First Lite, a brand synonymous with premium gear, design innovation, and active conservation is pleased to introduce long time company veteran, Ross Copperman, as its new President. Most recently serving as VP Marketing and Sales for the brand, Copperman assumes the leadership role from founders Kenton Carruth and Scott Robinson… Continue reading FIRST LITE NAMES COMPANY VETERAN ROSS COPPERMAN NEW PRESIDENT

Riton Optics Partners with GoWild as Digital Advertising Options Tighten for Firearms Companies

Like many firearms-related companies, Riton Optics has experienced its share of blocked advertising efforts from mainstream digital advertising platforms. As the company diversifies its efforts and looks for new ways to reach firearms enthusiasts, it’s chosen to partner with social media and activity tracking app, GoWild.  “Beyond simply allowing firearms and gun accessory companies to… Continue reading Riton Optics Partners with GoWild as Digital Advertising Options Tighten for Firearms Companies

WIN A WESTERN HUNT WITH TEAM FIRST LITE

Sponsored by First Lite and GoWild GoWild has partnered with First Lite to offer a sweepstakes for a premium western whitetail or mule deer hunt and a First Lite kit, valued at more than $4,500.  One randomly selected winner will join First Lite Pro Staff members Cable Smith and Jordan Budd for a western hunting… Continue reading WIN A WESTERN HUNT WITH TEAM FIRST LITE

‘Public Lands Revolution’ Grows Hotter at BHA Rendezvous

8th annual North American Rendezvous brings record-breaking numbers of sportsmen and women to Idaho, support for public lands and waters MISSOULA, Mont. – North America’s hunting and fishing community united in Boise, Idaho, May 1-4 for Backcountry Hunters & Anglers’ 8th annual North American Rendezvous, a celebration of sportsmen’s and women’s monumental wins for public lands, waters and… Continue reading ‘Public Lands Revolution’ Grows Hotter at BHA Rendezvous

BHA Rendezvous Draws Strong Sponsor Support

Diverse roster of industry leaders, influencers testifies to economic power of outdoor recreation, hunting and fishing, public lands and waters MISSOULA, Mont. – As Backcountry Hunters & Anglers members gear up for BHA’s North American Rendezvous, industry leaders and influencers are stepping forward as Rendezvous sponsors, showing their support of public lands and waters and the backcountry… Continue reading BHA Rendezvous Draws Strong Sponsor Support

FIRST LITE STRENGTHENS CONSERVATION AND COMMUNITY LEADERSHIP THROUGH PROMOTION AND NEW HIRE

Brand Taps Ford Van Fossan for Conservation Manager; Welcomes New Community Manager Kevin Harlander Ketchum, ID (April 17, 2019) First Lite, a brand synonymous with premium gear, design innovation, and conservation is pleased to announce two new management changes implemented to further the brands’ business goals, strengthen its growing community and build upon the company’s… Continue reading FIRST LITE STRENGTHENS CONSERVATION AND COMMUNITY LEADERSHIP THROUGH PROMOTION AND NEW HIRE