onX Hunt Examines New Wave of Hunters, How Hunting Has Changed During Pandemic

Missoula, Montana — onX Hunt, in partnership with Southwick Associates, has completed a deep dive look into the new wave of hunters that have entered the space in the past few years, with a focus on those who started hunting at the beginning of the COVID pandemic. In addition, onX Hunt also looked at more… Continue reading onX Hunt Examines New Wave of Hunters, How Hunting Has Changed During Pandemic

COUNCIL REPORT HIGHLIGHTS LICENSE SALES INCREASES IN 2020

(Washington, D.C.) –  “License sales were up in 2020 and we’re ready to focus on Retention in 2021,” commented Dr. Steven Leath in response to the recent insights garnered from the Council to Advance Hunting and the Shooting Sports’ (Council) research into hunting license sales during the COVID-19 pandemic. Leath, who serves as the Executive Director… Continue reading COUNCIL REPORT HIGHLIGHTS LICENSE SALES INCREASES IN 2020

CCI Named as the Most Frequently Purchased Handgun Ammunition Brand for 2019

LEWISTON, Idaho – April 8, 2020 – CCI took the top spot in handgun ammunition in a recent report released by Southwick Associates which surveyed more than 20,000 hunters and recreational shooters in 2019 through its online HunterSurvey.com and ShooterSurvey.com consumer panels. Combined with its centerfire sub-brand Blazer, CCI was purchased by more than 24 percent… Continue reading CCI Named as the Most Frequently Purchased Handgun Ammunition Brand for 2019

Federal Recognized as Today’s Top Rifle Ammunition Brand

ANOKA, Minnesota – April 6, 2020 – A recent report released by Southwick Associates identifies Federal as the top rifle ammunition brand in today’s marketplace. Federal led the rifle ammo category after Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through its online HunterSurvey.com and ShooterSurvey.com consumer panels. “We’re proud to see… Continue reading Federal Recognized as Today’s Top Rifle Ammunition Brand

Proposed Modernization Legislation Offers Critical Flexibility for State Wildlife Agencies

Legislation enables state wildlife agencies to expand hunter recruitment efforts and stabilize long-term funding for conservation Washington, D.C. – The Council to Advance Hunting and the Shooting Sports (Council), along with many of its partners, applauds the bipartisan reintroduction of the S. 2092: Modernizing the Pittman-Robertson Fund for Tomorrow’s Needs Act (Pittman-Robertson Modernization Act) in the Senate by Senators James Risch… Continue reading Proposed Modernization Legislation Offers Critical Flexibility for State Wildlife Agencies

Barnett Crossbows Crowned Top Brand for 2018

TARPON SPRINGS, FL (April 3, 2019) – Barnett Crossbows was honored as the top-selling crossbow brand in 2018 according to the latest report by Southwick Associates. In an online survey at HunterSurvey.com and ShooterSurvey.com, more than 20,000 hunters and recreational shooters were asked by Southwick to identify the top brands for more than 100 hunting and… Continue reading Barnett Crossbows Crowned Top Brand for 2018

Easton Earns Top Arrow Brand Honor

Easton Carbon Arrows Most-Purchased by Hunters and Target Shooters— Hunters and competitors have selected Easton, manufacturer of precision arrows for bowhunting and world-class competition, as the leading arrow brand on the market today. This recognition comes from a survey of over 20,000 hunting and shooting participants conducted by Southwick Associates, the outdoor industry’s premiere market… Continue reading Easton Earns Top Arrow Brand Honor

Convenience is Key When Choosing a Place to Fish

FERNANDINA BEACH, FL. -Recreational anglers cite a lot of reasons for choosing their favorite locations to fish, but one thing it better be is close to home. AnglerSurvey.com recently polled anglers on what was most important to them when choosing a place to cast a line and found that nearly 60 percent of them placed… Continue reading Convenience is Key When Choosing a Place to Fish

Sportsmen Mentor Young Hunters, Recreational Shooter

FERNANDINA BEACH, FL. -As conservation organizations and wildlife agencies look to foster programs designed to grow the next generation of sportsmen by mentoring new hunters and recreational shooters, some interesting numbers on current efforts have emerged via HunterSurvey.com and ShooterSurvey.com. This online survey of active hunters and shooters, conducted by Southwick Associates, revealed 34 percent… Continue reading Sportsmen Mentor Young Hunters, Recreational Shooter

America’s Sporting Heritage Fuels Nation’s Economy

FERNANDINA BEACH, FL. -With countless places to roam and enjoy the great outdoors, Americans are taking advantage of these opportunities, and as they go, spending significant dollars, too. New economic reports by Southwick Associates reveal that more than 53 million Americans consider themselves sportsmen, spending over $93.5 billion in 2016 on gear, licenses, travel, clothing,… Continue reading America’s Sporting Heritage Fuels Nation’s Economy