July 2018 (Miami, FL) – Taurus USA is pleased to announce the recent promotion of Juan Camilo Velasquez to Senior Marketing Manager for Taurus Holdings, Inc. and its subsidiaries (“Taurus USA”). Taurus USA encompasses the popular Taurus®, Rossi®, and Heritage™ Manufacturing product lines.
Mr. Velasquez joined Taurus USA in 2014 as the company’s Online Marketing Specialist—a job ideally suited for his extensive background in web and print design, development, production, commercial photography and video. Mr. Velasquez manages all aspects of the company’s websites, media/download sites, ecommerce, and microsites.
David Blenker, CEO Taurus USA comments, “Camilo has been involved in the creation of print material, corporate branding, packaging, product photography, video, and other design endeavors which have led to improving the visual communication of the Taurus USA brand and its products. He has great communication skills, both internally with departmental managers, as well as externally. Camilo will be leading and executing all marketing aspects for Taurus USA with the assistance of Media Direct Creative and Route1a. Camilo is a perfect fit for this position and we are excited to see our 2019 new product introductions under his leadership.”
While technically diverse, Mr. Velasquez’s aesthetic approach often merges minimalism by pinpointing end consumer appeal and distilling core messaging to its clearest and freshest visual form. With a passion for adventure, Mr. Velasquez is a lifelong surfer and diver, and an avid fisherman and hunting enthusiast with a keen passion for the outdoor and shooting industry. This passion will serve Taurus USA well in Mr. Velasquez’s new role as Senior Marketing Manager.
About Taurus USA:
Taurus Holdings, Inc. and its subsidiaries (“Taurus USA”) continues to evolve and produce revolutionary new products. In addition, new standards for quality and efficiency help deliver reliable and affordable guns to the market. Taurus USA is based in Miami, Florida. Taurus Holdings, Inc. is owned by Forjas Taurus, S.A. which is a publicly traded company based in Brazil. Forjas Taurus manufactures a wide variety of consumer and industrial products that are distributed worldwide. For additional information, visit www.taurususa.com.