Time Concepts Releases New Szanto ICON Signature Series Watch Inspired by Professional Surfer and Hunting Enthusiast, Shane Dorian

Time Concepts - Shane Dorian

California-based watch company partners with world-renowned big wave surfer and avid hunter to inspire the latest addition to their unique watch collection

Grass Valley, Calif. (July 29, 2019) Time Concepts, LLC, a California-based innovative watch company, has officially launched its newest series of watches under the Szanto brand umbrella, the Szanto ICON Signature Series: Shane Dorian

Patrick Shane Dorian, 46, is a world-renowned surfer from Kailua-Kona, Hawaii. He spent 11 years competing on the World Championship Tour as a professional surfer and is currently considered one of the best big wave riders in the world. When out of the water and away from surfing, Dorian has developed an enormous passion for bowhunting over the last 20 years as well.

Although Dorian is most commonly known for his surfing career, the watch he helped design is meant to also shine a light on one of his other loves outside of surfing – hunting. His zeal for hunting is portrayed through the watch’s green and black colors to blend well with camouflaged gear worn by hunters. The watches are tough, dependable, water resistant, and like most watches used for hunting, equipped with Swiss superluminova lume on the hands and dial numbers that results in a long-lasting glow for reading time in the dark.  The series features a brushed 316L stainless steel case, with screw in crown and case back, along with a hardened K1 crystal to resist scratching that ensures 200 meters of water resistance, and a tight unidirectional dive-timing bezel, plus a genuine rubber strap designed for water activities featuring a hole pattern for ventilation and to disperse water quickly. The strap also has on/off fingernail pull spring pins so a strap change is easy and quick. 

“We aimed to take the integrity and legacy that the Szanto brand has built in dependable watches over the years, and put a unique spin on the design that caters to Shane’s deep passion for hunting, while still being ideally equipped to handle the beating a watch can take in huge surf,” said Time Concepts Founder Barry Cohen. “Shane is such a talented and accomplished individual that it came as no surprise how hands-on and involved he was in working with us to arrive at the final design for his watch. We’re so proud of the final product and eager to see the reactions from both surfing and hunting communities.”

The Szanto ICON Signature Series features a collection of watches tied to famous individuals who have made their mark in a variety of fields. Time Concepts’ ICONs are masters of their respective crafts and all share an appreciation and affinity for quality timepieces. Other industry leaders in the ICON series, including racing legend, IndyCar series and Indy 500 Champion Danny Sullivan, also worked closely with Time Concepts to define, design and develop a timepiece that connects to their respective styles and personalities, all while maintaining the Szanto commitment to excellence. In this way, ICON watches reflect the tastes and interests of the people who inspired them. 

“Time Concepts makes stylish and high-quality watches that also have a purpose and point of view,” said Dorian. “I really enjoyed this collaboration with Barry and his team, and think the result is a watch that not only looks incredible but functions perfectly for two major aspects of my life – big wave surfing and hunting.”

Szanto ICON Signature Series: Shane Dorian watches retail between $250 – $275 and are available for purchase online at timeconcepts.net

About Time ConceptsTime Concepts, LLC was started by Barry Cohen after a 27-year career as founder, former owner and Co-CEO of the Swiss-made watch company Luminox, responsible for making the official watch of the Navy SEALs, which established Luminox as a global brand in the 1990’s. Cohen launched Time Concepts as a platform to develop Private Label watches after receiving ongoing requests to develop watches for other brands or retailers, and later added their own Szanto (the Z is silent!) vintage brand and the Hawaiian Lifeguard Assn brand of dive watches. Time Concepts develops watches in Switzerland and Asia, and uses only top-quality manufacturers, with most watches manufactured in a dust-free, temperature and humidity controlled clean-room environment to ensure years of dependable service. For a full list of products and additional information on Time Concepts, please visit www.timeconcepts.net.