Toyota Becomes the Official Mobility Partner of CLASH Daytona Event

November 4, 2021

DAYTONA BEACH, FL – Today, CLASH Endurance is excited to announce a partnership naming Toyota Motor North America as its premier sponsor and the official Mobility Partner of CLASH Endurance. For CLASH Daytona taking place December 3-5, Toyota will be offering a variety of unique activation elements to further enhance the CLASH Event experience including an interactive Expo booth and an array of Toyota vehicles on display and on-track including the RAV4, Highlander, Camry, GR Supra and Tacoma. 

‘Whether it’s maneuvering the world-renowned Daytona International Speedway with a professional driver in the track-ready Toyota Supra GR or Camry or visiting the Trail Mix Station out of the back of a Toyota Highlander and much more, guests have many exciting opportunities to experience Toyota while as CLASH,” said Steve Appelbaum, National Manager, Sponsorship Integration, Toyota Motor North America. 

CLASH Endurance is also thrilled to have such a respected automotive brand on board, “CLASH  athletes are driven, inspirational and always up for the next challenge. We believe this collaboration is well-aligned with Toyota’s top-tier sports partnerships, we couldn’t be more excited to share Toyota’s momentum at our upcoming CLASH Event,” said CLASH Endurance CEO, Bill Christy.

ABOUT CLASH ENDURANCE

CLASH Endurance®, previously known as CHALLENGE NORTH AMERICA, is led by athletes to enhance the race experience for athletes and their families and delivers exceptional endurance sports events at speedways across the US. Our mission is to advance the sport with family-friendly, professionally managed races for all ages and race abilities. CHALLENGE NORTH AMERICA initially founded the first two hallmark events CHALLENGE DAYTONA and  CHALLENGE MIAMI, and now the company is taking on additional endurance sports and expanding offerings beyond the triathlon festival. CLASH Endurance DAYTONA will be held in place of  CHALLENGE DAYTONA at the iconic Daytona International Speeedway®, home of “The Great American Race™®”—the Daytona 500. In addition, the new “bucket-list” event of 2021, CHALLENGE MIAMI at Homestead-Miami Speedway® will now be known as  CLASH Endurance MIAMI held in March 2021. The company will also be hosting two new races in 2022, in Watkins Glen, NY and Atlanta, GA, taking place on July 8-10 and November 11-13, respectively.  CLASH Endurance will further expand its portfolio to seven or more races in 2023, all of which are planned to include professional races with prize purse offerings and will be televised globally.

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