TRACT Optics™ to Showcase Premium-Quality Optics at 2018 NRA Show

HUMMELSTOWN, Penn. – May 2, 2018 – TRACT Optics will showcase a number of highly advanced optics at the 147th NRA Annual Meetings and Exhibits in Dallas, May 4-6. Located at booth 2611, TRACT will display exciting new products, including the industry-leading TORIC 30mm Riflescope and TORIC 10×42 SCHOTT HT Binocular. Booth visitors will also be able to take advantage of show specials and purchase products all weekend long.

“Exhibiting at the NRA show is especially exciting for us because it allows us to interact directly with our customers—on a more personal level—which is what our brand is all about,” said TRACT Co-Founder Jon LaCorte. “When we started TRACT, we were determined to cut out the retail markup and provide premium hunting optics directly to customers at a fraction of the price. At this year’s NRA show, attendees will have an opportunity to see firsthand the quality of our optics, including the new TORIC riflescope and binocular offerings, and better understand why we do what we do. Customer satisfaction is our highest priority, and this show gives us a chance to put that promise into action.”

About TORIC 30mm Riflescopes

Featuring TRACT’s Ultra High Definition optical design which includes industry-leading SCHOTT High Transmission (HT) glass, Extra Low Dispersion (ED) lens and fully multicoated system, the TORIC 30mm provides extreme low-light performance and resolution especially at higher magnifications. These combined features and technologies deliver incredibly sharp and bright images and offer superior light transmission values. The new 30mm also includes a 5x zoom, one-piece 30mm main body tube, high-precision turrets, four inches of constant eye relief and a Glass Etched Reticle designed for superior performance with even the heaviest magnum calibers.

About TORIC 10×42 Binoculars

The enhanced TORIC 10×42 Binocular features superior image quality and precision components that give hunters and outdoor enthusiasts a world-class 10×42 binocular for clear, efficient and unobstructed glassing of fields and targets. The newest model adds SCHOTT HT glass for improved image quality and superior light transmission values, especially in the blue and violet spectrum, with outstanding color brilliance. A flat multicoating delivers a higher level of light transmission over a larger part of the spectrum of light while a locking diopter eliminates inadvertent movement of the diopter in the field.

The NRA Annual Meetings and Exhibits is a world-class consumer show featuring acres of exhibits, premier events, educational seminars, workshops and activities. It will take place at the Kay Bailey Hutchison Convention Center in Dallas, May 3-6. The Exhibit Hall will be open to the public May 4-6.

More information about the complete TRACT lineup is available at

About TRACT Optics

TRACT Optics is an advanced brand and product line built 100% for the needs of today’s hunters and shooters. The company was born from decades of optics industry experience and has grown into a consumer-direct brand that offers the best quality, value and overall product support. TRACT offers a full line of binoculars and riflescopes for all disciplines of hunting and shooting. More information is available on the complete lineup at