TrueTimber® Announces Brent Fader as Business Development Manager of Hard Goods Division

INMAN, S.C. – January 7, 2020 – TrueTimber is pleased to announce the addition of Brent Fader as Business Development Manager in the Hard Goods Division. Brent is a recognized leader in the outdoor industry and his vast experience will add value to partnerships that are responsible for the success of the TrueTimber Camo brand. Brent has a passion for the outdoors and producing quality products for hunters and fishermen. In his new role, Brent will work with existing and new partners on new business opportunities and will also be involved with special projects. 

Brent joins TrueTimber from Taica North America where he was Sporting Goods and Heavy Truck Manager and brings 25 years of outdoor industry experience with him. Brent started his career as an Archery Tech Retail Associate with Gander Mountain and Bass Pro Shops. He was promoted to management overseeing several outdoor departments and eventually moved into sales management. Brent continued his outdoor industry career by joining Ameristep as a Customer Service Manager. Recognizing his achievements, they added R&D and Senior Sourcing Specialist to his responsibilities. Brent’s next career move was to a Berkshire Hathaway subsidiary as Marketing Director before eventually joining Taica North America.

Brent is a lifelong hunter and skilled outdoorsman. He enjoys camping, fishing, and hunting with family and friends. Educating the next generation of hunters is both a focus and passion for Brent. He loves hunting with his three children as well as teaching archery at their school.

“Brent is going to be a serious asset to the TrueTimber team and we could not be more thrilled to announce his new position,” said TrueTimber CEO Rusty Sellars. “He has extensive experience in the outdoor industry and leadership qualities that are invaluable in this business. I know Brent has a bright future with TrueTimber and is an excellent addition to our organization.”

“I’m very excited to join the TrueTimber Outdoors family,” said Fader. “Their culture of excellence clearly stood out to me and it’s a privilege to be a part of their team. I knew my passion for excellent customer service would be a great match with TrueTimber’s mission to provide the highest level of personal service. I look forward to introducing new customers to the TrueTimber family.”

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s  FacebookInstagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit