TrueTimber® Prairie Pattern Debut in Stores Going Strong, Several Top Firearms Brands Adding in 2020

INMAN, S.C. – December 18, 2019 – TrueTimber welcomed waterfowlers with a new abstract pattern this fall. Prairie was added to over 50% of their impressive camouflage lineup and is a great alternative to DRT. Prairie, like many other TrueTimber patterns, can perform and blend in with multiple surroundings and backgrounds to give hunters a pattern that is not restricted to one or two environments.

Originally designed as an abstract waterfowl pattern, Prairie has quickly gained traction across the industry outside the wetlands, blinds, marshes and sloughs. Prairie can easily make the transition from open flatlands to the turkey woods to open desert terrain and from the tree stand to the duck blind without missing a beat. Prairie pattern will be available on many popular and new TrueTimber items as well as featured by firearms and accessories brands in 2020.

“Once again our team here at TrueTimber has blown it out of the water in all the right ways,” said TrueTimber CEO Rusty Sellars. “This addition of Prairie has already gained a ton of traction with buyers across the market. We saw social media posts from deer stands and the open country—as well as the duck blind. Many hunters are looking for a camo pattern that they can use in multiple seasons, in multiple environments and have the confidence to truly blend in—Prairie pattern is the answer for that hunter. And we’re excited that leading firearms and accessories brands and retailers agree. Look for Prairie in a lot of places in 2020.”

To learn more about TrueTimber and to see all available patterns, visit Details about new products, patterns, events and promotions can be found on TrueTimber’s Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit