Winchester® Launches New Online Gear Store

Winchester® Launches New Online Gear Store

Winchester, one of the nation’s leading outdoor brands, has launched a new and improved branded merchandise website. The new Winchester Gear Store ( features a more streamlined shopping experience with a wide selection of casual clothing, shooting accessories, home décor, and much more.  

The new site includes a cutting-edge look and feel that dramatically improves the consumer shopping experience with high quality images, enhanced merchandise shopability, and streamlined checkout functionality. The site has also been reconfigured for an improved experience on mobile devices. 

“We have a legendary brand and people throughout the world want to be a part of it. Whether that’s wearing their favorite Winchester ball cap or T-shirt, or shopping for gifts for family or friends; this new site is a dramatic improvement in the online shopping experience for Winchester merchandise,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition.

The new store will be updated throughout the year with an expanded assortment of merchandise and special promotions available only online.

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement and the U.S. Warfighter. The 156-year-old Winchester brand is built on integrity, hard work and a deep focus on its loyal customers. Learn more about Winchester by visiting or connecting with us on Facebook at

Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.