WORK SHARP OUTDOOR’S “SHARP MATTERS” CAMPAIGN CELEBRATES LEGACY, PREPAREDNESS, SUCCESS

ASHLAND, Oregon (April 9, 2019) — Work Sharp Outdoor, the leading manufacturer of knife and tool sharpeners, calls on hunters, anglers and all weekend warriors to share their success stories with their newest campaign, “Sharp Matters.” 

Media, brand partners, and blade owners are encouraged to join the campaign by posting photos and videos on social media using the hashtag #SharpMatters, or by publishing a “Sharp Matters” story to an existing blog or content platform.

“As a brand, we share the conviction that ‘Sharp Matters,’” said Josh Warren, Work Sharp’s digital marketing strategist. “In fact, it’s the underlying theme of everything we do, and what inspires our brand ethos: legacy, preparedness, and success. Think of a time when a sharp knife or tool was critical. How did you prepare for this moment? What skills paved the way for your success? What legacy will your story leave? This is the essence we’re hoping to capture with ‘Sharp Matters.’”

Whether it’s field dressing an elk or deer in the backcountry, filleting a freshly caught trout campside, or the moment you bag a gobbler you’ve been chasing all season, these moments deserve to be celebrated. “Sharp Matters” provides a platform for blade owners to share their stories and pass down their legacy to the next generation of hunters, anglers, and outdoor sportsmen and women.

“We know successful pursuits don’t happen without diligent preparation, yet these critical moments often happen without a second thought,” Warren said. “We want to celebrate your success along with the preparation and hard work it took to get there, and tell the whole story.”

In the field, on the water, and on the job – these are the places where sharp knives and tools matter most. What story will you tell?

For more information about Work Sharp Outdoor, visit www.worksharptools.com.

About Work Sharp Outdoor
Work Sharp Outdoor is a division of Darex, a 4th-generation, family-owned business in Ashland, Oregon. Darex has produced industry-leading sharpening tools for more than 45 years. Work Sharp’s complete line of manual and power sharpeners is trusted by hunters and craftsmen worldwide; its longstanding reputation is built on exceptional products that make sharpening faster and easier than other systems in the market, without compromising performance. Today, Darex is over 120 co-workers strong and has sold over 5 million sharpeners.