COLUMBUS, Ga. (April 12, 2018) — Salt Life, one of today’s leading lifestyle apparel brands, in conjunction with the World Paddle Association (WPA) and Uptown Columbus RiverFest, will host the 2018 Salt Life Columbus Cup on May 5-6, 2018, in Columbus, Georgia. The event will take place on the Chattahoochee River (90 miles south of Atlanta) three blocks from downtown Columbus. The paddle race will be part of the Columbus RiverFest, also presented by Salt Life, which brings together the local community to celebrate water activities and safety with three days of food, drink vendors and bands at the event site. Visit www.uptowncolumbusga.com for more details.
The Salt Life Columbus Cup is part of the Salt Life Cup series and offers the top-placing Open and Junior competitors (3-mile technical race) free entry into the 2018 Pacific Paddle Games presented by Salt Life on October 5 and 6 in Doheny State Beach, California. The Salt Life Columbus Cup will include the following races and board divisions: a 3-mile Open SUP & Prone technical race, 1 & 3-mile Kids races, a 4.5-mile SUP Pro technical race and a 7-mile distance race for Surfski, OC1 & OC2, SUP & Prone ULT ONLY on Saturday. SUP yoga clinics and classes will be offered along with a paddle clinic by 4x time World SUP Champion and reigning Salt Life Cup Champion Connor Baxter.
This year we will introduce the WPA 1 Mile Challenge, where paddlers will be ranked based on craft, gender and age group worldwide, as one of the Combo events. The Combo events will include the technical race and the 1-mile time trial for SUP Open, Juniors and Pro Elite. OC, Surfski and Prone will include the Distance race and 1-mile time trial. The 1 Mile Time Trial for all crafts and open entry will be conducted on Sunday. The full race schedule with travel and hotel discounts can be accessed at www.paddleguru.com. Prize money will be offered to OC, Surfski and Prone divisions entered in the Combo Distance/1 Mile Time Trial races along with the Pro-Elite SUP Combined Technical & 1 Mile Time Trial to the top finishers overall across the line.
Salt Life President Jeff Stillwell states, “We are proud to present the Salt Life Columbus Cup for the second year along with the great folks at Uptown Columbus, Inc. Not only is this growing sport in perfect alignment with the brand, but also it takes place just a few blocks from the Salt Life company headquarters. The Chattahoochee River allows for paddling of all abilities and is a perfect match for the race competitors.”
“The WPA is extremely excited to again conduct the Salt Life Cup in Columbus as it provides one of the most unique venues that will combine for a great experience for competitors, spectators and sponsors,” states WPA President Byron Kurt. “The event location is nothing like paddlers have experienced as testament to the participants’ feedback from 2017,” he continues.
This will be the seventh year running of the Salt Life Cup that conducts unique paddle events resulting in distinctive experiences for all. “We’re excited to host the Salt Life Columbus Cup for successive years and to welcome participants to Uptown Columbus during RiverFest weekend,” states Becca Zajac, Marketing Director for Uptown Columbus, Inc. “We are looking forward to having all the competitors and their guests visiting Uptown Columbus,” she continued.
About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says “I live the Salt Life.” Numerous professional athletes and sportsmen have an alliance with the brand through cross-marketing partnerships. (http://www.saltlife.com/athletes/). From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores.
Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life’s corporate office is located in Columbus, Georgia, and its distribution center was recently relocated to Fayetteville, North Carolina.
About Delta Apparel, Inc.:
Delta Apparel, Inc., along with its operating subsidiaries, M.J. Soffe, LLC, Salt Life, LLC and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, www.coastapparel.com and www.deltaapparel.com. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,500 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
Since 2009, the mission of the WPA is to provide a comprehensive voice, fair and equal access and organizational structure to stand up paddling (SUP) and paddle sports and its participants in a manner that benefits the collective paddling community.
PaddleGuru provides an all-in-one race solution that includes registration dedicated to a specific race, payment, timing and results that is easy to use and affordable for all levels of races. PaddleGuru not only provides a great service for race directors, it is easy for the participant to register, pay and get results all on one website. PaddleGuru maintains the WPA Points for rankings and the 1 Mile Challenge. Go to www.paddleguru.com to find races and more detailed information for paddlers.
About Uptown Columbus, Inc.:
Uptown Columbus, Inc. is a 501(c)(3) non-profit organization that facilitates and coordinates economic revitalization throughout the Uptown area. Uptown Columbus is dedicated primarily to the revitalization of all areas of Uptown Columbus into a model city where people desire to work, live, shop, dine and explore educational opportunities.