Yamamoto Baits Relaunches with New Look and Website

Yamamoto Baits Relaunches with New Look and Website

Irving, TX – Yamamoto Baits, a leader in custom-performance fresh and saltwater soft baits along with fishing accessories, is pleased to announce the completion of the company’s rebranding initiative. These efforts follow the Yamamoto Baits’ recent acquisition by GSM Outdoors and sets the stage for the next phase in the brand’s nearly 40-year history.

Since 1983, Yamamoto Baits has been the choice of discerning anglers seeking the highest-quality, best-performing soft baits for their fresh and saltwater pursuits. From worms and craws to grubs, frogs, shads, and more, Yamamoto Baits offers premium lures for every fishing adventure.

The rebrand centers on a fresh, new logo that draws from and pays homage to the familiar Yamamoto Baits icon but with a more contemporary look and color scheme that reflects the brand’s move into an exciting new era. This new look and feel carries over to an all-new website highlighting the broad portfolio of Yamamoto soft baits, hard baits, jigs, line, hooks, rods, weights, and accessories. Consumers will also notice the all-new packaging design in stores and online. Of course, Yamamoto Baits’ deep bench of professional anglers will carry the rebrand initiative into the field in 2022 with updated jerseys and boat wraps, all highlighting the new look and feel of the brand.

“It is always an exhilarating experience when a new company enters the GSM family of brands,” said Doug Mann, Vice President Brands (GSM), “especially veteran brands like Yamamoto Baits, which have a loyal and dedicated consumer following. We always strive to maintain the essence that made a brand’s success—to ensure that brand continuity and confidence in the product continues for veteran consumers while energizing and building relationships with consumers who may be new to the brand. I think our rebranding initiative achieves those key goals and we couldn’t be more excited.”

For more information on the entire line of Yamamoto Baits, visit their website HERE.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com. We look forward to earning and keeping your business!

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!

GSM Outdoors:
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