Zanders Sporting Goods Now Carrying Norma® Ammunition

Zanders Sporting Goods Now Carrying Norma® Ammunition

Zanders Sporting Goods, a leading wholesaler with almost six decades of firearms industry experience, is now carrying Norma Ammunition. Retailers now have even more access to Norma’s 9mm Monolithic Hollow Point (MHP) personal defense, BONDSTRIKE Extreme long-range hunting, and ENVY match grade ammunition for pistol caliber carbines (PCCs), 223 Norma Tactical, and the rest of Norma’s exceptional product line. 

“Zanders is an all-woman led company, and that’s rare in this industry,” said Paul Lemke, General Manager for RUAG Ammotec USA. “We’re proud to have the opportunity to work with their team and to support Zanders’ mission as they provide independent business owners the products they need to succeed.”

Norma MHP

Norma’s 9mm MHP is an all copper bullet engineered for massive expansion and great stopping power. The MHP is designed to reliably feed into all pistol and carbine chambers and is calibrated for consistent, devastating terminal performance, regardless of barrel length. By achieving consistent, massive expansion, the Norma MHP is setting a new standard for personal defense ammunition.

223 Norma Tactical

223 Norma Tactical is a 55-grain full metal jacket loaded to strict Norma standards. This new round gives shooters excellent reliability and consistency at a reasonable price. Made with reloadable brass and high-quality components, this ammo is great for plinking, training or competition use.

Norma BONDSTRIKE Extreme

Designed for extreme long-range accuracy and excellent performance on game at all distances, the BONDSTRIKE Extreme bullet is bonded for weight retention and penetration. Norma’s engineers developed a unique bonding technology to maximize weight retention and ensure a devastating wound channel through controlled expansion at all velocities. Combined with the inherent accuracy of Norma’s sophisticated boat-tail bullet design, BONDSTRIKE is the ideal cartridge for hunting deer, elk, antelope or any other medium to large-sized game.

More information about new and popular Norma products can be found at

Zanders Sporting Goods is a 100% wholesale distributor located in Sparta, IL. Zanders has been in business since 1962 and is proudly an all-woman owned company committed to outstanding customer service and providing dealers with the resources they need to be successful. If you’re a retail storefront, a home-based dealer or have an e-commerce platform, Zanders can provide a level of service that is unmatched in our industry. All departments at Zanders Sporting Goods are focused on one thing, serving their dealers and helping them grow as they have helped Zanders grow over the last 57 years.

Norma is a registered trademark of RUAG Ammotec, a RUAG Group Company.

Established in 1902 and based out of Amotfors, Sweden, Norma has built a reputation world-wide for its dedication to quality, precision and reliability.  Norma’s commitment to delivering trustworthy ammunition for hunters and shooters has been the driving

force in the continual growth and expansion of Norma’s product line-up and manufacturing capabilities. For more information on Norma ammunition and components, please visit

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH.  RUAG Ammotec USA, Inc. not only introduces Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace, but also leverages European offerings known for precision, reliability and innovation and combines them with disruptive U.S. components, know-how and partnerships to manufacture and deliver world-class small arms ammunition solutions for use by sports shooters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.

RUAG Ammotec belongs to the Swiss technology corporation RUAG Holding AG, which is headquartered in Bern. RUAG develops and sells internationally renowned technology applications in the field of aerospace along with safety and defence technology for use on land, sea and in space. A total of 57% of RUAG’s products and services are for civilian use, and 43% are intended for the military market. Its corporate headquarters are in Bern (Switzerland). Production sites are located in Switzerland and in 13 other countries in Europe, the USA, and the Asia-Pacific region. Around 8,700 employees – 430 of them trainees – represent 48 nationalities and generate revenue of around CHF 1.86 billion.