ZEISS Launches Hunting Campaign “Confidence In The Toughest Conditions”

New campaign proves reliability and ruggedness of ZEISS optics in real-life situations

Thornwood, NY – August 1st, 2019.  Out in the field, hunting conditions are often harsh. For hunters, two qualities are universally important: Reliability and Ruggedness. ZEISS has placed these attributes at the center of the most comprehensive campaign in its history, which is officially launching this August.

Rain, heat, snow or ice – hunting optics must operate flawlessly while in the field and function in every hunting condition. And that’s exactly what avid sportsmen can find at ZEISS.

However, weather-related factors are not all that hunters face when afield. “Hunting environments also include rough fields, jagged rocks and dangerous terrain, which make product impacts and shocks caused by falls and accidents an important consideration,” explains Robert Pignataro, General Manager of Carl Zeiss SBE, LLC. “Dirt roads and mountain trails can subject optics to continuous vibration and abuse while traveling to and from the field; in these situations, extreme durability of your optics is paramount.”

The new international communication campaign illustrates how ZEISS subjects its products to numerous lab tests that simulate and exceed the actual stresses and abuses experienced in real-life hunting environments to further guarantee product performance and reliability.

“For over 170 years, ZEISS has been manufacturing premium optical products that stand out due to their optical excellence, technical innovations and outstanding ergonomics.

Precision in design, the best materials and uncompromising craftsmanship go into every optic we produce,” states Pignataro. ” We will create more consumer awareness and prove why ZEISS products are in many ways far superior for in-the-field applications when compared with other optics brands.”

The campaign will be promoted nationwide through print, film and digital channels to maximize consumer awareness and engagement.  These mediums will clearly illustrate the various applications, benefits and options within the ZEISS Sports Optics product line.

To find out more about the new ZEISS Hunting Campaign, please visit http://reallife-hunting.zeiss.com/us/

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling more than 5.8 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (status: 30 September 2018).

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world’s leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future far beyond the optics and optoelectronics industries. The company’s significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS’ technology and market leadership.

With around 30,000 employees, ZEISS is represented in nearly 50 countries, with approximately 60 of its own sales and service companies and 30 manufacturing and development centers around the globe. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

For more information, please visit www.zeiss.com

ZEISS Consumer Products
ZEISS Consumer Products comprises the company’s business with cameras and cine lenses, binoculars, spotting scopes and hunting optics. The area is part of the Consumer Markets segment and is represented at the sites in Oberkochen and Wetzlar.